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MikeCarruth


Just posted a BMX News story about comments made by the President of the International Olympic Committee, vis a vis sponsorship of the games, by McDonald's and Coca-Cola.


Read it now on BMXNEWS.COM


Curious what y'all think about it.


M
Elvis
Michael Phelps eats a McD's double cheese before getting his swim training on; it's the last thing he does before hitting the water. It's mostly an exercise to pack in as many calories as possible.

The point being there's no black-and-white here. Yeah, fast food feeds obesity, but so does sitting on your ass. To say "it's the fault of the fast foods" is to overlook a lot of things, including the fast food consumer. (And granted, from here we could go into how our body's respond to sugar and carbs, but, despite this being teh Internts, will stop here.)

I'm glad dude was willing to speak up. At the same time I'm glad mega-buckheads were out there willing to step up for an event that's more important than sports. For every ying, there is a yang, I suppose.
thebondtrader55
Interesting stuff.

I believe we are living now in what is often called a "transitional period" which simply means that everything we took for granted as truth not long ago is now open to question, and possibly even annihilation.

1. We now know what we know about food and the proper forms in which to consume it. The question now is do we act on this information or simply ignore it. Most would say let everyone do their own thing - after all the country is built on the doctrine of individual freedoms. The flip side to that is that the people who do their own thing in regard to nutrition are costing us all a fortune in health care bills. Nothing is free and we are all in this together.

2. The issue of catastrophic physical damages in the NFL and what to do about it. Heard a very interesting interview with Fay Vincent, the former leader of major league baseball and a very good friend of the current leader of the NFL, Roger Goodell. His take was that he had absolutely no idea how professional football in this country could possibly survive in it's current form. With the thousands of lawsuits that are due to be fought soon on this issue (and that are widely expected to be lost) Mr. Vincent stated that Mr. Goodell has no illusion that he is fighting for the very existence of football as we know it. Who would have ever have dreamed this nightmare scenario?

3. The very idea of what business means in the year 2012. We are mired in a recession for the lucky few and a depression for many. The business model that has made hedge fund ( today's version of the leveraged buyout) operators as rich as any 19th century robber baron is based on "creative destruction" of the economic system. Plainly put it is all about buying businesses, cutting people and expenses to the bone, borrowing to pay the investment firm huge dividends out of these cost savings, and then running off shore with the money. And then doing it again and again. It has absolutely nothing to do with job creation and never has. And since the very elite of the business world who should be creating jobs are instead basically stealing the seed money, there are no jobs.

Most won't believe that the issues listed above won't somehow be solved and everyone proceed on their merry way but that isn't always the case. Firms much bigger than McDonalds, etc. have disappeared in the past and many more institutions such as this will disappear in the future.

We are in the transitional period where some very hard choices will have to be made soon about how we want to live our lives. We are seeing things that are simply unbelievable happen almost daily.

The situation with McDonalds and the Olympics is blackmail - nothing more. The 2012 version of the old western adage - You take my money, you wear my brand.

There is entirely too much power in too few hands.
reedhamilton
I respect Mr. Rogge voicing his opnion. How badly do McD and Coke want to sponsor the Olympics? Bad enough to alter their menu offerings to please the IOC?

The points that bondtrader brought up are very intriguing. I am still trying to figure out what product or service is created by a hedge fund. From my vantage point it looks like these funds think Wall Street is a casino.

But the NFL story is a real eye-opener. To hear that the undisputed champ of sports TV ratings is fighting for its existence is a schocker. I wonder what kind of adjustments the sport will make to reduce catastrophic physical damages.
CWracer
I'll take a Pepsi Max over a Diet Coke any day.

I read somewhere recently that the obesity problem actually has less to do with the food we're eating and more to do with a simple lack of movement. People are sedentary these days. I think complaining about McDonalds or Coke is really just conveniently shifting the blame from the people to the big faceless corporations which are easy targets. People don't want to take responsibility for what they are doing to their health. Instead it's just easier to complain that McD's did it too you. I'm sorry but all McD's did was provide the food that you ordered.
JordanJR
I'd have to say McDonald's is capable of meeting and exceeding a better, more consistent image than what it has been. Even now -- with the McRib replaced 50 times-over happy.gif -- a trip to McDonalds is still an exercise in not cooking at home and/or feeling rushed. I don't think ithas ever been McDonalds which spawned such the appetite.

Coca Cola, mmmm. Kinda hopeless. It's a sugary drink, and even w/ the glass-bottle classic kind... it's a sugary-drink! I'll grab one -- maybe two a Month, but I always take water first. I'll drink water every Day.



That's the offset and intended inference from such Marketing Dollars; of course these Companies want to succeed and want to continue to grow. Shoving their product sideways down your throat or up your butt by telling you how to eat it, how to prepare for lots of flavors in there, uuhhm, I'd rather-not have rearing and directives be given from Corporations.



Common Sense rules, and there is no-better space than the Olympics to place the Human-Condition. Maybe reverse-spend the type of adverts and campaigns such the Sponsorships can perform for -- half of the time between the exclusive-games (Winter and Summer). Maybe 3/4.



Limited Political endorsements or contributions --- making a better think-tank image for the Boardroom. Less Corporate Lobbyist-Types, thus enabling long-term security for their market and market-image as a benefit. Which should still be health BTW...



Limited Product Visibility which had prominence during the Olympics, to keep that exclusive image. And to cultivate a growth-sector to which IOC would be pleased having be found adhered.

Who knows, perhaps IOC could in the future mandate regulations upon Food and Beverage Industry when involved with their events much-like tailpipe emissions. To where xx-amount of Months would be met to change such the stipend of health, or such-and-such the dollar amount would be subsidized for meeting and/or exceeding such the criteria.











The Kardashian Clan need not feel involved, or cold-called into the matter. I mean, that’s plain RUDE. popcorm2.gif

Reason for Edit - Editor Function
Payton
Oh great, here comes the food police, going to tell me what I can eat and can't eat.

How about letting McDonald's sell what they want to sell and the people buy what they want to buy? If the people choose to go healthy, then McDonald's will add healthy stuff to their menu or go out of business. Or the people will decide to not eat healthy and McDonald's keeps doing what it does? Last time I heard that's the way it used to work.

That was what people in the past called "free enterprise" and when the people had the freedom to eat/drink as they wished. Before the Government decided they knew what was best for the people.

Quick, they need institute a fat tax!!! You know because the Government knows what's best for you.
zerocool
QUOTE (Payton @ Jul 16 2012, 08:32 AM) *
Oh great, here comes the food police, going to tell me what I can eat and can't eat.

How about letting McDonald's sell what they want to sell and the people buy what they want to buy? If the people choose to go healthy, then McDonald's will add healthy stuff to their menu or go out of business. Or the people will decide to not eat healthy and McDonald's keeps doing what it does? Last time I heard that's the way it used to work.

That was what people in the past called "free enterprise" and when the people had the freedom to eat/drink as they wished. Before the Government decided they knew what was best for the people.

Quick, they need institute a fat tax!!! You know because the Government knows what's best for you.



More than wanting to control what we eat, I think this is more about hypocrisy than "healthy choices." I mean what's next...Marlboro as the official cigarette of the Olympics? If you accept McDonald's as a sponsor, then why not Marlboro? They sure have plenty of money, and could write a hella-big check. The Olympics seems to be down with that.

So again, why not Marlboro? Because it's not healthy? Well, then you're in to degrees of unhealthfulness, where this product is not OK because it has certain unhealthy properties, and another product is perfectly OK, because it is not quite as unhealthy as the first one.

It is the ultimate lesson in "everything's for sale."

You sanitize the stench of McDonald's proto-food by wrapping it in the Olympic rings, which puts out the impression "this is good for you, the Olympics says so" (and people ARE dumb enough to believe that, don't kid yourself).

Its more than the food police. It's the puppet masters pulling the strings of your mind, making you think something is good when the reality is that it is not.
mxmug
Is it just me, or does it seem somewhat dishonorable if not dishonest to take huge (HUGE) amounts of money in advance from a sponsor and then speak poorly of them in public before you have even began to pay back your half of the bargain?
Payton
QUOTE (zerocool @ Jul 16 2012, 08:57 AM) *
I mean what's next...Marlboro as the official cigarette of the Olympics? If you accept McDonald's as a sponsor, then why not Marlboro?


Why not? If they want to spend money to advertise, then let them. And let people make the choice whether than want use the product. As long as they don't lie in the advertisement, why not?

Honestly, people know that greasy fast food is bad for them if they eat it everyday. We are talking about adults here, not 5 year olds.

And people have always known cigarettes are bad them. You know why? Because the first thing you do when you inhale that first cigarette is cough and choke. 1st sign that this ain't good for you. Most people smoke because of peer pressure and think it's cool.

I say, let's ban all advertisement that is healthy food....NOT!

If anybody wants to put their product out there for others to see, then let them. Healthy or not healthy. We as adults make the decision what we want to put in our bodies.

Oh and as a side note, McDonald's does sell salads and grilled chicken.

I'm not a McDonald's fan either, I hate their burgers. I'd rather eat cardboard then a McDonald's burger. I just don't like the 'holier than thou' attitude folks get when they think they know what's best for other people.
RedStarRacing
This is the same "Rogge" who championed the removal of baseball and softball from the Olympic games. He is as anti-American has anyone can be
BlackCrown Rider
That sure is a pretty blue bike in the photo!!!
MikeCarruth
^^^ Absolutely! biggrin.gif
Brett Middaugh
Wow, I can see some people commenting on here have no idea about nutrition and diet. Sorta funny and sad.
thebondtrader55
QUOTE (Brett Middaugh @ Jul 17 2012, 11:46 AM) *
Wow, I can see some people commenting on here have no idea about nutrition and diet. Sorta funny and sad.

Yea.

Saw a thing the other day where a well known person in their late 40's was talking about what he had learned about what worked and what didn't. He said that there was no doubt in his mind after all his years of competition that what ya eat is more important than anything. Just takes too darn long to burn off bad calories.

Most of us (me included) have too horrendous a diet to ever achieve much health wise.

Since I don't consider it food unless it's fried I'm kinda shafted before I ever start!

Thanks B
Bikemonkeys
It's always funny to me that people call out McDonald's, when the whole food service industry is pretty bad. "Healthy" places often have more calories in their salads than a McD cheese burger. And that glass 2nd or 3rd glass of wine isn't helping either.
Elvis
QUOTE
And that glass 2nd or 3rd glass of wine isn't helping either.


BACK OFF!!! I CAN QUIT ANY TIME I WANT!!!!! *slosh*
mxmug
QUOTE (Brett Middaugh @ Jul 17 2012, 09:46 AM) *
Wow, I can see some people commenting on here have no idea about nutrition and diet. Sorta funny and sad.

Be more specific.
MikeCarruth
I actually thought about that before posting the article. It took me all week to decide, in the end, to post it.

Obviously, I am not the picture of fitness by any means...and prior to going vegan/vegetarian in May of 2011, had dined at McDonald's pretty much every day (sometimes multiple times).

I don't know if any of you, via your "some people" posts were directing at me...but even if you weren't, I kinda checked myself in that regard.

That said, I HAVE recognized the detrimental effects of that food on my personal health...and have successfully altered my lifestyle by cutting out McDonald's and most other commercial fast food entirely (except for the order of fries and diet coke I mentioned in the story). I still go to Chipotle...and was begrudgingly using Taco Bell's bean burritos as a last resort road trip fix--before I found out that they "may sometimes" use lard in preparing the beans (though most vegan websites say Taco Bell bean burritos--hold the cheese--are ok). Traveling as a vegetarian/vegan is very tough, and I pack my food when I can, but again, it takes beaucoup planning to make it happen.

At the same time, I have made a serious attempt, for idealistic reasons, to cut out GMO products and try to buy organic/local where I can. People have their opinions on both sides of that, but whatever...it makes me feel good, so I do it.

I lost 31 pounds observing a vegan meal lifestyle from May-December last year, but gave nine of it back after I downshifted to vegetarian. I still feel way better, and am still going strong, staying as vegan/organic as possible, but not freaking out if someone puts real butter on a plate of broccoli at a family dinner.

I don't know at what point one has enough cred to speak out against one thing, or in favor of another, so I wrote what I felt was important for the readers to see, as objectively as I could.

Best,


M

P.S. And the wine is a killer for me. That's next on the hit list. And getting off this chair once in a while. Both have proven to be way harder than giving up meat--which I never thought I could do.
mxmug
QUOTE (MikeCarruth @ Jul 17 2012, 01:48 PM) *
I actually thought about that before posting the article. It took me all week to decide, in the end, to post it.

Obviously, I am not the picture of fitness by any means...and prior to going vegan/vegetarian in May of 2011, had dined at McDonald's pretty much every day (sometimes multiple times).

I don't know if any of you, via your "some people" posts were directing at me...but even if you weren't, I kinda checked myself in that regard.

That said, I HAVE recognized the detrimental effects of that food on my personal health...and have successfully altered my lifestyle by cutting out McDonald's and most other commercial fast food entirely (except for the order of fries and diet coke I mentioned in the story). I still go to Chipotle...and was begrudgingly using Taco Bell's bean burritos as a last resort road trip fix--before I found out that they "may sometimes" use lard in preparing the beans (though most vegan websites say Taco Bell bean burritos--hold the cheese--are ok). Traveling as a vegetarian/vegan is very tough, and I pack my food when I can, but again, it takes beaucoup planning to make it happen.

At the same time, I have made a serious attempt, for idealistic reasons, to cut out GMO products and try to buy organic/local where I can. People have their opinions on both sides of that, but whatever...it makes me feel good, so I do it.

I lost 31 pounds observing a vegan meal lifestyle from May-December last year, but gave nine of it back after I downshifted to vegetarian. I still feel way better, and am still going strong, staying as vegan/organic as possible, but not freaking out if someone puts real butter on a plate of broccoli at a family dinner.

I don't know at what point one has enough cred to speak out against one thing, or in favor of another, so I wrote what I felt was important for the readers to see, as objectively as I could.

Best,


M

P.S. And the wine is a killer for me. That's next on the hit list. And getting off this chair once in a while. Both have proven to be way harder than giving up meat--which I never thought I could do.


I like open discussion. If some one wants to call out another, I think it should be plain and clear. Atleast then we can attempt an intelligent discussion. Lots of people make lots of different diet / programs work. One guy gets things under controll eating no meat. Another eating all meat. Some balance their diet by eating 1 protein and 1 slow carb in the same sitting. Then you see the huge amounts the athletes eat and say to your self "how does that work?" What ever one expert/guru swears by another guru swears by something else. Are they both wrong or both right?
FaithBMX
There are some basic guidelines, though.
Generally speaking, if you burn more calories than you take in you should lose weight.
So, it becomes a balance of diet and exercise.
I'm trying to exercise more (100 miles last week between biking and running) and eat better (cutting out sodas and trying to watch the carbs and fat).
I don't eat McDonalds, but I do have Five Guys once a week (single bacon/cheese & share a small fry).
MikeCarruth
I guess the thing with this McDonald's/Olympics thing is that concept of "degrees of unhealthfulness" mentioned upthread.

It is more a marketing and business case study than a dictate of how you folks should eat.


The Olympics is supposedly about health...and fast food is not about that (try though-they-might to convince you). The "brand values" collide on that basis--so much so that the president of International Olympic Committee said so.

But the magic money machine makes the oil and water of those two brands mix acceptably for the consumer to suspend their disbelief (or not care in the first place).


Plus, to what Carl said about Five Guys, that is good stuff. Made with real food, not 85% commercial filler product and a douse in ammonia solution, before the flavor is reintroduced with injectors.

The so-called healthy choices are also considered by some to be theater. Take Apple slices (generic) as one example--said to be treated with an aluminum solution to retard browning. Is that a good thing to be feeding your kid five days a week? I don't know for sure, but probably not (as I spray on my deodorant which has a mega dose of aluminum itself).

There are certain things you have to do when maintaining a global supply chain to make product get from one place to another, and taste the same across all markets. That will be a challenge if/when outlets like Five Guys get huge too. Meanwhile, enjoy the goodness!


M
Payton
It's all about choices. Whether someone chooses to go vegan or another a meat-aterian biggrin.gif it's about our personal choices in what we eat. I may be fine with dying at an early age of a heart attack. Or, I may say, "Hey I'm going to eat right because I want to live to see my grandkids." Somebody may only eat the occasional burger once or twice a month. Then there is the guy who chomps down on Mickey D's everyday. That is the choice we all get to make.

If McDonald's wants to sponsor the Olympics, who cares? They are a company that offers a service. They want to get their name out there to remind consumers they are here and willing to provide you the service you want. BURGERS!! Whether it is "healthy" or not is really of no concern to anybody but the consumer.

If McDonald's advertisement said, "Hey guys, if you eat McDonald's every day you will be fit and trim just like these Olympians. So Just eat your way to health one Double Quarter Pounder at a time!!" Well, that would be wrong because that is a lie.

Just saying, if I want to Super Size those fries or I'd rather get apple wedges instead.....it's really nobody's business but mine. Anyone involved with the Olympics who wants throws a sponsor under the bus, they should be fired.

Actually, I'm a "meat and three" man myself. I'd take that any day over fast food!!
ad1das
Someone else said it best - blaming Mc Donald's for you being fat is like saying its Hooters fault your husband likes to look at boobs.
CWracer
Mike, you're depressing me! At your erging my wife and I watched Food inc, which was very interesting. Now she has gotten into farmer's markets and things like that, which is cool...even though some of this stuff costs waaay more than what we'd pay at a regular store. But due to work and various other things going on we probably eat out more now than we did before. It's a pretty hard habit to break.
RedMist
I think blaming Coke or McDonalds for obesity is ridiculous. I guess Heineken must be responsible for alcoholism. Too much blame and not enough personal responsibility going on in the world today IMO.
thebondtrader55
Saw a cartoon the other day that got me thinking about health generally and what we are or aren't accomplishing.

It was set in a doctors office with the doctor and his patient. The patient was quite old and was a physical wreck.

The doctor said "Remember all that exercise and healthy eating you did so that you could get another twenty Years?" Well, here they are."

It seems that the age old question of whether it's better to flame out or safely fade away is something we all have to answer for ourselves.

All the Best
Elvis
QUOTE (thebondtrader55 @ Jul 19 2012, 04:31 PM) *
Saw a cartoon the other day that got me thinking about health generally and what we are or aren't accomplishing.

It was set in a doctors office with the doctor and his patient. The patient was quite old and was a physical wreck.

The doctor said "Remember all that exercise and healthy eating you did so that you could get another twenty Years?" Well, here they are."

It seems that the age old question of whether it's better to flame out or safely fade away is something we all have to answer for ourselves.

All the Best


Having survived heart failure, I can assure readers that the blow out option is not the one you want, and you realize that (if you're able to) when you blow out.
GaryCraig
It is easy to point the finger at one person or entity but unfortunately the problem is so multi-faceted and complex, one food provider or manufacture is just way to simplistic. Yeah, it seems odd that the two franchises that are most frequently associated with poor nutrition are the lead sponsors for the Games, but as a few others have already mentioned, it still always comes down to personal accountability.

We are the decisions we make. No one puts that garbage in our mouths, we do. We make the decision to fill our lives with more activities and events than can be reasonably managed, pressuring us to rush everything we do including eating. If the effort is made, eating healthy can be as cheap or cheaper as eating poorly, it simply takes a bit more effort. More effort that we would rather devote so some other activity. Food has become so easy that it becomes a secondary activity to almost everything we do. We eat while we drive, while we work, while we study, if we could do it while we sleep we would do that.

Its easy to point the finger. It would be more accurate if we were first standing in front of a mirror.
JordanJR
I don't think it's finger-pointing one bit. McDonalds does not have a Menu... they have TV Space, Billboards and the "Billions Served'. What is selected from a wall behind the Counter is like a popularity contest rather than sampling what the local Chef has to offer and having it presented in that way.

This has to be what is spawning the dis-connect between Sponsorship dollar-intake and tradition of the games themselves.

McDonald's being what it is -- fast-food, they do not offer the decisions and choices that an active-person who is training for the Olympic Games would factor in a longevity-process. Unless training is a crash-course in mis-management of all hours of the day, maybe the Drive Thru is an option... or Athlete's are asked to write in Forty-Seven Million Words or Less what was required in order to not eat at McDonalds. Almost anyone knows what that is!


Very well IOC could be seeking to create a visible image for all factions of their games. Associations and non-Association. Such the idea could be a beacon to all sports.
mxmug
QUOTE (JordanJR @ Jul 23 2012, 04:04 AM) *
I don't think it's finger-pointing one bit. McDonalds does not have a Menu... they have TV Space, Billboards and the "Billions Served'. What is selected from a wall behind the Counter is like a popularity contest rather than sampling what the local Chef has to offer and having it presented in that way.

This has to be what is spawning the dis-connect between Sponsorship dollar-intake and tradition of the games themselves.

McDonald's being what it is -- fast-food, they do not offer the decisions and choices that an active-person who is training for the Olympic Games would factor in a longevity-process. Unless training is a crash-course in mis-management of all hours of the day, maybe the Drive Thru is an option... or Athlete's are asked to write in Forty-Seven Million Words or Less what was required in order to not eat at McDonalds. Almost anyone knows what that is!

Very well IOC could be seeking to create a visible image for all factions of their games. Associations and non-Association. Such the idea could be a beacon to all sports.


I find it interesting how much of this talk is being aimed at Mcdonnalds with almost no discussion on the beer side. Is this hurting the image of the games?
RedMist
QUOTE (mxmug @ Jul 23 2012, 12:45 PM) *
I find it interesting how much of this talk is being aimed at Mcdonnalds with almost no discussion on the beer side. Is this hurting the image of the games?


Now you've gone too far. Leave beer out of this.
http://www.youtube.com/watch?v=JBoYgImWPVI
JordanJR
QUOTE (mxmug @ Jul 23 2012, 02:45 PM) *
I find it interesting how much of this talk is being aimed at Mcdonnalds with almost no discussion on the beer side. Is this hurting the image of the games?


How is some Beer involved? It's not a source of Nutrition at all.

Tasty, yes.
mxmug
Heineken is the official beer of the Olympics. How does this pertain to the IOC's visible image of health? Is beer really going to be the "beacon" that u speak of for "all sports"?

"Very well IOC could be seeking to create a visible image for all factions of their games. Associations and non-Association. Such the idea could be a beacon to all sports."
JordanJR
QUOTE (mxmug @ Jul 23 2012, 06:41 PM) *
Heineken is the official beer of the Olympics. How does this pertain to the IOC's visible image of health? Is beer really going to be the "beacon" that u speak of for "all sports"?

"Very well IOC could be seeking to create a visible image for all factions of their games. Associations and non-Association. Such the idea could be a beacon to all sports."



Beer is non-nutritional, non-essential.


Tasty, urp.
mxmug
"McDonald's being what it is -- fast-food, they do not offer the decisions and choices that an active-person who is training for the Olympic Games would factor in a longevity-process. Unless training is a crash-course in mis-management of all hours of the day, maybe the Drive Thru is an option... or Athlete's are asked to write in Forty-Seven Million Words or Less what was required in order to not eat at McDonalds. "

I'm not seeing where Beer is going to benifit the "active-person training for the Olympics".
JordanJR
QUOTE (mxmug @ Jul 23 2012, 08:04 PM) *
"McDonald's being what it is -- fast-food, they do not offer the decisions and choices that an active-person who is training for the Olympic Games would factor in a longevity-process. Unless training is a crash-course in mis-management of all hours of the day, maybe the Drive Thru is an option... or Athlete's are asked to write in Forty-Seven Million Words or Less what was required in order to not eat at McDonalds. "

I'm not seeing where Beer is going to benifit the "active-person training for the Olympics".


It's a luxury item, a compliment.

A beer. Not lots of beerths.
Payton
Yes the term "beer belly" brings to mind the physique of an Olympian. It's part of the balanced and organic diet of champions....NOT.

It's just easy to beat up on McDonald's because they are the popular target.
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