QUOTE (tommydone @ May 18 2011, 06:26 PM)
ok so the the question begs to be asked. If your business was in financial trouble , why on earth would you institute a plan that would just run it into the ground? unless it was done on purpose. I am sorry that your head hurts, I will try to use smaller words next time.
Come on, Tommy...you've seen Star Trek before:
Kirk is in a fix, and knows it is certain death unless he tries the one thing that has never been tried, and could not possibly work. He beckons to Mr. Scott to give him "all she's got," but Scott has it at the max. "Any more and she'll fly apart, Captain!." A radical solution is undertaken, and Kirk pulls the Enterprise from the clutches of the Klingons, to fight again next week. What a hero that Capt. Kirk is!
While on the next channel is a wide shot of smoldering wreckage of what appears to have been an airliner...a big gold globe on its shattered blue tail. "It was Pliot Error," the NTSB investigator says later..."he was fatigued, and, realized he was coming in to the airport way too fast. Based on the voice recorder data, it appeared he extended the flaps to slow down, but the aircraft slowed down too much, stalled, and impacted the ground in the "Pleasant Sunset" subdivision. Flawed execution and situational awareness by the pilot resulted in the deaths of 71 passengers and crew." What a bonehead that pilot is (was)!
People don't institute plans knowing it would spin the company into the ground. I don't blame Gary for doing what he did. And I certainly don't think it was done on purpose. But being an outsider to BMX did, in my view, result in flawed situational awareness: "how will your customer behave when X, Y, or Z happens?"...they won't sign up, and will wait til their region comes out of the frost...they will race their asses off to make sure they get double the value out of it...tracks will triple their schedules and offer every incentive to get riders to race two bikes, etc.
This may not have been the case in the "real world," but among BMXers, all of us could see the plane heading for the proverbial mountain. And still some, myself included, bought the membership.
For some, it was the confidence that maybe there was something they were not seeing, and it would all work out...and for some, they didn't really care if the $99 (or whatever) was ultimately in the trash--they wanted to race those races, and "factored it in" in a way BMX dads so-often do when building a new $2000 bike for their six year old, or spending $25,000+ for a year of chasing points in pursuit of a piece of vinyl (something that makes even little league dads blanch).
And, of course, maybe not running the "Kobayashi Maru" enough times against his plan. Who knows? It is all-too easy to run the armchair CEO game.
The "Occam's razor" answer is that the ABA just did it better.
They are/were a hella-strong opponent: very well organized, sharply focused, intensely motivated and fiercely competitive, with a loyal army of customer evangelists.
All that said, I think the "all you can race" concept is/was a great idea--it's the way LOCAL racing should be, IMHO. The local program should be "zero-friction" for new customers, and "box-of-hammers" easy for your prospect to understand. "Pay $99 and race all you want" (though adding the words "at this track" may have made a big difference in this case). An easy sell, for sure. LOTS of flaws to it, as we now know, but you can't argue with the beauty of its simplicity, if you could make it work.
I am bummed that it will now be a punchline for all BMX eternity, and probably never attempted again, strictly on that basis. There were a TRUCKLOAD of things wrong with the "new NBL." The CONCEPT...the idea of the all you can race format was good, but executed in a way so profoundly lacking, that the whole team would have been fired on the second episode, if this were "The Apprentice."
Chemotherapy is a terrible idea...until doing something radical is the only thing left, to shock the system. In this case, the "patient" died, but their organs will live on in another body...and that is a great thing.