Anyone ever read "No Hands - The Rise and Fall of the Schwinn Bicycle Company?"

I am just getting started, and it is a fascinating book (I skipped ahead and read a few chapters to see if I was interested. I was. Intensely.

http://www.amazon.com/No-Hands-Schwinn-Ame...n/dp/0805035532

It's out of print, so you have to order from a "store," but well worth it.


M

I guy at my lbs was telling me that was a required read at a well known collage for a business class.
Unfortunately it was a class on "How not to run a business"

I still feel lucky to have gotten a tour through the Schwinn plant back in the 80's

Sounds like a good read... I'm going to grab that for sure.

Thanks Mike.

2 words. e-books.

I'd have to pry myself away from my bike or computer to go to a book store :/