QUOTE (FaithBMX @ Jun 26 2012, 02:21 PM)
The return for the sponsor would come from their own advertising and being able to hype their brand as being used by an Olympian.
I'd venture to say who ever said that doesn't promote their company ads with advertising very much. Probably a company the flowing the NAM deals to no end. hahaha..
As for the USAC Team. They have a "Funded Team" but it's only so many people. Not everyone wearing a USA jersey is a "Funded" rider.
Let's face reality here, the Olympics is a very expensive game to play. The X-Games/Dew Tour wants nothing to do with us. The Olympics are happy to have us. It's a good thing for our sport. It will receive world wide attention and NBC is telling us it will receive 4 hours of coverage on prime time slots.
When you cam attach Olympics to something, it's always a good thing. Case in point. Talking with my wife's co-worker the other day. She asks me how big BMX racing is an says her sons is interested. I then tell her it's in the Olympics and kids are getting full ride scholarships to college these days. She says, WOW Really??!! I had no idea BMX racing was so big and had such a world wide appeal. She said , Really?? Kids are going to college for BMX?? I said yep. it's BIG!!
One more person now knows BMX Racing is in the Olympics and can go to college for racing bikes. She now thinks we're the next best thing since sliced bread!