Just posted Part One of a two-part editorial on what it means to be sponsored in BMX Racing. A panel of eight industry leaders answered 10 questions on the subject, ranging from "Why do you sponsor riders" to "How much do parents play a role in your decision to sponsor or not sponsor a rider"
To my mind, the panel has put forth an absolute must-read for anyone who wants to be sponsored, IS sponsored, or has a team.
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Mike
Great idea my friend. I wish that everyone could have sat in on the conversation that Jerry Bradford, Danny Caluag, Blake Riley and Brandon McDowell had with the riders at the Top Gun Camp. Jerry did a fantastic job explaining to the kids to have a "give" attitude toward their sponsors, build relationships with their sponsors and learn, as Birk so eloquently put it, to have influence in BMX. Everyone wins when that happens.
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Good reading...I always thought the performance of a rider took a back seat to how well they represented their sponsor and how they carry themselves even when things go bad.
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As owners, marketing managers, etc:
How do you all measure the profitability of your individual marketing initiatives and the overall impact your marketing efforts have on the financial performance of your organizations?
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Toby said it best - you want to make the big bucks, then act like it.
Don't use twitter or facebook like you are sending a private text or e-mail. And really, texts and e-mails aren't completely private either.
Best role model for brand ambassador? Tony Hoffman seems to be setting the standard. That guy is a one-man marketing machine. I bet Haro values him just as much as they value Khalen Young and Nic Long.
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QUOTE (reedhamilton @ Sep 7 2011, 08:30 PM)
Toby said it best - you want to make the big bucks, then act like it.
I drill this into my sons head constantly, and it works as he seems to be getting quite a few "fans" from the little guys.
In Reno this weekend I saw some great sponsored riders and heard some terribly bad attitudes and foul mouths from parents and riders who were sponsored, older guys mostly.
Mobile links don't work, genius (whoops) here we go: http://vimeo.com/28561688 I know it's a different world, but not everyone is, has the opportunity or even wants to be a top level professional athlete. We all do our best as life allows, and I'm sure the 'I'm the fastest, most positive, be like me' model isn't the be all and end all, especially where marketing's concerned. Did you want to be a choir boy or a rock star when you grew up?
Sep 7 2011, 08:11 PM
