My 2c --
Nike Inc. in the 1980's vaulted everyday shoe prices into the stratosphere, so probably exists a spreadsheet which correlates perceived Consumer Confidence in the segment of the market.
Very similar in the way the Interior Colors of McDonald's were chosen to invite a warm and ambient dining area, but have just enough strong contrast to make any visit kept short.
So much borderline disgusting humanity displayed itself when Nike was selling Air Jordan's for a then unheard of $100, and soon they would be $150.
Now Nike expects close to $1000 for a pair of select
Basketball Sneakers? Do I wear wool pants or can I keep the Business Casual theme... (IMG:
style_emoticons/default/mellow.gif)
Kids could not be safe to have them come home with them from school back then.
Too Big To Fail.