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BMXNEWS Podcast: Toby Henderson on his new company
MikeCarruth
post Nov 3 2011, 06:25 PM
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(IMG:http://www.bmxnews.com/wp-content/uploads/2011/11/580_11_interbike_DSC_0115.jpg)


As promised yesterday, we sat down with Toby today to get some granular details on his new company (including the not-before-uttered-in-public name of the brand).

A fairly-short, 20-min show, but lots of great stuff inside.


Listen Now on BMXNEWS.COM

Please come back and discuss!


Enjoy!


M
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RedMist
post Nov 3 2011, 07:08 PM
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Looking forward to seeing these "Lamborghini" quality Box components. Seems like a risk for Willers to sign with his company, being as there aren't any parts. Toby's passion is infectious and it's easy to see how Willers would get onboard, parts unseen.
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Elvis
post Nov 3 2011, 07:22 PM
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I sense this venture giving rise to many threads in the coming year.

I'm glad Toby's on our side.
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thebondtrader55
post Nov 4 2011, 06:35 AM
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Good Luck to Toby in his new venture!
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Brett Middaugh
post Nov 4 2011, 08:35 AM
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BMX racing seems to have the high end part pretty well covered. It needs that "newb-beginner" market really filled in well. I'm sure high margin, low volume Lamborghini style parts will def make it, but we really need to see that low margin, high volume end filled in as well.

Of course this would lead back to that discussion on "more tracks, what kind of tracks, more riders, how to get them...etc".


Toby rules for being in the game since forever. Props.
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lumpy
post Nov 4 2011, 08:52 AM
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QUOTE (Brett Middaugh @ Nov 4 2011, 02:35 PM) *
BMX racing seems to have the high end part pretty well covered. It needs that "newb-beginner" market really filled in well. I'm sure high margin, low volume Lamborghini style parts will def make it, but we really need to see that low margin, high volume end filled in as well.

Of course this would lead back to that discussion on "more tracks, what kind of tracks, more riders, how to get them...etc".


Toby rules for being in the game since forever. Props.


Well, from the sound of it, some of the companies Toby is working with can cover that market as well... In fact, I would be willing to bet they already have spec on entry level completes..

Brian
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Elvis
post Nov 4 2011, 08:54 AM
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QUOTE (Brett Middaugh @ Nov 4 2011, 09:35 AM) *
BMX racing seems to have the high end part pretty well covered. It needs that "newb-beginner" market really filled in well. I'm sure high margin, low volume Lamborghini style parts will def make it, but we really need to see that low margin, high volume end filled in as well.

Of course this would lead back to that discussion on "more tracks, what kind of tracks, more riders, how to get them...etc".


Toby rules for being in the game since forever. Props.


DKs at Wal Mart?
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Brett Middaugh
post Nov 4 2011, 10:39 AM
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I was thinking that, as well as the Hypers.

But then I look at the problem of...I could have a walmart that sells nothing but Hypers and DK's, (perish the thought)...but then I'd have a thousand kids with BMX racing bikes and no place close to even try something that resembled BMX racing.

When I look at BMX racing I see cylindrical problems.

Not enough tracks, not enough riders...get more tracks, not enough riders to fill them, get more riders not enough tracks...

I have an idea on how to bring the idea of a "BMX racing track" to the masses...which I acquired from some smart folks but till I get this biz plan done and the SBA loan together, it ain't doing nobody no good. (very small, not earth shattering, just a "I talk a lot but don't stick my arse in the fire to implement kinda thing, so I better nut up.")

Again, I'm not dissing anyone but it seems to me that BMX racing has no shortage of really good high quality component makers. It needs lots more really bad, every day, average, golly gee whiz I love BMX racing people to just buy into the idea of BMX racing. JMO
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TimL
post Nov 4 2011, 11:15 AM
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Its always informative to hear from Toby. He is likely the one person in BMX who knows the most about the industry. Anything Toby tells you...listen closely.

Interesting points he makes:

Size of the BMX racing frame and component market: No doubt, it is difficult to even break even. But he feels there is hope. I think he's right.

Cyclocross: Amazing surge in Cyclocross interest these days. Even my daughter, in her first year in college, is on the cycling team and very interested in Cyclocross.

Use of alloys, tapered tubes, etc.: There has always been a fascination with titanium but no real benefit. Titanium just sounds cool, I have never seen any advantage to justify the cost.

Very good interview Mike and Toby.
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incog
post Nov 4 2011, 09:34 PM
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How do i listen to this on my iphone? Thanks!
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